GTM strategy & brief
Overview, strategy, objectives, stages, and a product brief that anchors the rest of the plan.
GoKit
Strategy and paid media, together
Built for founders, marketers, and growth operators
Run your full go-to-market system in one GoKit workspace.
Work the GTM checklist from strategy and competitive assessment through pricing, launch, and growth loops — then brief content, brand, and Meta or TikTok media from the same autosaved project.
- GTM Strategy, Media Buying, Branding, and Content modes
- Per-project autosave with business profile presets
- AI-assisted panels across strategy, content, and media
Project workspace
Four modes · one saved initiative
GTM StrategyMedia BuyingBrandingContent
ICP archetypeIn progress
Pricing workshopReady to review
Media decision engineConnected
Panel edits autosave to the active project.
Modes
GTM · Content · Brand
One initiative across every mode.
Four modes, one project
Switch between GTM Strategy, Media Buying, Branding, and Content without losing the same initiative, business profile, or saved panel data.
Profiles and autosave
Business profiles seed realistic defaults while each project keeps panel edits, fill status, and AI-assisted drafts in sync across the workspace.
From plan to briefs
Competitive work, ICP, positioning, pricing, launch planning, content strategy, brand systems, and paid media all pull from the same GTM context.
The panels inside GoKit
The same sections you open in the dashboard — from GTM overview through launch, content, brand, and paid media.
Competitive assessment
Competitor spreadsheet, feature comparison, pricing views, model focus, and screenshot capture.
ICP & positioning
Market-problem map, ICP archetype, phase to win, differentiation, social proof, value props, and test plan.
Pricing, journey & plan
Pricing workshop, persona profiles, journey map, GTM actions, priority matrix, roadmap, and execution tracker.
Launch & growth loop
Launch inputs through campaign assets and results, plus draft-your-loop and growth archetypes.
Content strategy & generation
Editorial foundation, audience jobs, pillars, STDC funnel map, cadence, calendar, and asset generators for ads through sales enablement.
Branding workspace
Brand essence, archetype, story, voice, messaging, lexicon, logo, color, type, imagery, and application libraries.
Media buying engine
Decision engine, audit checklist, and Meta + TikTok diagnostics grounded in your GTM assumptions.
How the workspace is meant to flow
Start with project context, finish the GTM spine, then move into content, brand, and media without rebuilding the story.
- 1
Create a project and profile
Start a project, pick a business profile preset, and open the GTM overview with the context that carries into every panel.
- 2
Work the GTM checklist
Move through competitive assessment, ICP, positioning, pricing, journey, plan, launch, and growth loop panels with autosaved progress.
- 3
Brief content and paid media
Switch to Content, Branding, or Media Buying to generate assets, define the brand system, and run channel decisions from the same saved plan.
Ready to run GTM, content, brand, and paid media in one place?
Sign in, create a project, and work the full checklist before briefing generators and the media decision engine from the same saved context.